• Foundation

  Brand Analyst

  Builds the foundation everyone else works from — documents, website, and your brand profile. Writes a structured profile: positioning, audience, tone of voice, offers, services.

  ●
• Evidence

  Researcher

  Digs into the brand’s knowledge base and what past campaigns already learned. Surfaces a few sharp, specific findings — not a broad summary — and cites what it draws from.

  ●
• Direction

  Strategist

  Turns the approved brand profile into a campaign plan: audiences, budget split, offer, and proof points. Proposes several genuinely distinct creative directions.

  ●
• Expression

  Creative Director

  Writes the ad itself — headline, body, description, CTA — plus photo direction. Never invents a customer, quote, stat, or offer. Checked against Meta ad policy.

  ●
• Quality gate

  Grader

  Scores every piece of work against a clear standard before it moves forward. Work that falls short goes back with specific feedback, or is flagged if it still misses the bar.

  ●
• Live decisions

  Rotation Agent

  Watches a live campaign and decides which creatives run next — keep the pairing that is working, or switch to one not yet tried. Stays within the campaign’s budget and schedule, and records the reason for every call.

  ●
• Learning

  Performance Analyst

  Reads what a live campaign delivered and reports only what the numbers support. Confirmed findings feed back into the system for the next campaign.

  ●

Work the Grader sends back returns to the Creative Director. It runs when it is needed, not on every campaign.